Dental - Scottsdale, AZ - 2 locations, 22 employees
How Mitchell Dental Group filled 28% more chairs with AI
A 2-location dental practice in Scottsdale went from missing 40% of calls to zero missed calls — and saw recall rates jump 28% in one quarter.
Missed calls
40% → 0%
Recall rate increase
28%
Patient balances recovered
$47K
New patients per month
+34
"My reception team used to dread the phones. Now they can focus on the patients who are actually in the office."
Dr. Sarah Mitchell, Owner, Mitchell Dental Group
40% of calls going to voicemail — patients booking elsewhere
Dr. Sarah Mitchell runs a thriving dental practice with two locations in Scottsdale. Her team of hygienists and dental assistants were excellent clinicians, but the reception staff was overwhelmed.
Between insurance verifications, check-ins, and handling walk-ins, the reception staff simply couldn't keep up with the phone. Calls during lunch hours, early mornings, and after-hours went completely unanswered.
"I pulled our call logs and almost fell out of my chair. We were missing 40% of inbound calls. For a practice that spends $8,000 a month on marketing to generate those calls, that's an unacceptable leak."
Recall campaigns were another pain point. The team would send postcards and make some calls, but follow-through was inconsistent. Patients would fall off the schedule and never come back.
Solution
An AI receptionist that never misses a call or a recall
Dr. Mitchell deployed General Employee on a Monday morning. By Tuesday, the AI was answering calls, booking hygiene appointments, and routing emergency calls to the on-call dentist.
The real surprise was the lead nurturing employee. It started texting patients who were overdue for their 6-month cleaning — gently, personally, and persistently. Patients responded because the messages didn't feel automated.
Answers every call and books hygiene, treatment, and emergency appointments
Sends personalized recall texts to patients overdue for cleanings
Follows up on outstanding patient balances with payment links
Drafts email replies to referral requests and insurance inquiries
Routes emergency calls to the on-call provider after hours
Zero missed calls and 28% more chairs filled
In the first quarter after deployment, Mitchell Dental Group's recall rate jumped 28%. Patients who hadn't been seen in over a year were booking cleanings after receiving a single text from General Employee.
The revenue clerk recovered $47,000 in overdue patient balances — money that had been sitting in aging A/R with no follow-up. The reception staff, freed from phone duties, reported feeling less burned out and more focused.
"My reception team used to dread the phones. Now they can focus on the patients who are actually in the office. Our patient satisfaction scores went up, our recall rate went up, and our revenue went up. It's a no-brainer."
Calls answered per day
35+
Patients reactivated
127 in 90 days
Receptionist overtime eliminated
100%
Patient satisfaction score
4.4 → 4.9