Real Estate - Austin, TX - 6 agents, 2 staff
How Martinez Realty closed $1.2M more with AI lead response
An Austin real estate team doubled their lead-to-showing conversion by responding to every inquiry in seconds — closing $1.2M in additional volume.
Lead-to-showing conversion
2x
Additional closings (year 1)
$1.2M
Average response time
Under 30 sec
Open house lead follow-up
100%
"It's like adding two more agents to my team without the splits."
Jessica Martinez, Broker, Martinez Realty Group
Leads going cold while agents were in showings
Jessica Martinez runs a 6-agent team in Austin, one of the most competitive real estate markets in the country. Her team was generating plenty of leads through Zillow, Realtor.com, and open houses — but converting them was the problem.
When a buyer inquires about a listing, they typically contact 2-3 agents. The first one to respond usually wins the showing. But Jessica's agents were often in showings, at inspections, or driving between properties.
"I did the math. Our average response time to a new lead was 47 minutes. In Austin, that's an eternity. By the time we called back, the buyer had already booked a showing with another agent. We were generating leads and handing them to our competition."
Open house follow-up was equally broken. Agents would collect sign-in sheets, promise to follow up, and then get buried in their next listing. Warm leads turned ice cold within 48 hours.
Solution
Instant response to every lead, automatic showing bookings
Jessica deployed General Employee for her entire team. The AI started responding to listing inquiries within seconds — texting buyers, answering questions about properties, and booking showings directly into agents' calendars.
For open houses, the system automatically followed up with every sign-in within 30 minutes of the event ending. It asked about their interest level, answered questions, and booked private showings for serious buyers.
Responds to every listing inquiry within seconds via text
Qualifies buyers and books showings into agent calendars
Follows up with every open house attendee automatically
Answers questions about listings, neighborhoods, and pricing
Sends showing confirmations with property details and directions
2x showing conversion and $1.2M in new closings
In the first year, Martinez Realty's lead-to-showing conversion doubled. The speed of response was transformative — buyers who previously went to competitors were now booking showings with Jessica's team first.
Open house follow-up went from sporadic to 100% coverage. Every sign-in got a personal text within 30 minutes. The team booked 3-4 additional showings from every open house.
"I closed $1.2 million more in my first year with General Employee. That's not projections — that's actual closed deals from leads I would have lost. My agents love it because they can focus on selling instead of chasing. It's like adding two more agents to my team without the splits."
Average lead response time
47 min → 28 sec
Showings from open houses
+3-4 per event
Lead-to-showing rate
12% → 24%
Agent productivity
+35% more showings